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Ryan Melvin
Chief Technology Officer
Leads technology, architecture, and platform development — building HoldaCARE to be secure, reliable, and ready to scale, and overseeing testing, deployment, and data protection.
Our Team
Built by a team that believes the caregiver comes first.
HoldaCARE was founded with a clear vision and is being built collaboratively — each member contributing their expertise, experience, and perspective to bring the mission to life.
Leadership
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Roscel S. Carandang
Founder & Chief Executive Officer
Defines and protects the HoldaCARE vision and mission, sets product priorities and long-term strategy, and leads partnerships, fundraising, and the major decisions that keep vision, product, and the people we serve in alignment.
The founding team
The people bringing HoldaCARE to life.
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Tony Ramirez
Project Coordinator & Hispanic Outreach
Keeps the work on schedule and aligned with priorities, and leads Spanish translation and Hispanic community outreach so support reaches every caregiver.
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Karla Hamilton
Financial Controller
Oversees budgeting, financial reporting, and careful stewardship — making sure every dollar is directed toward the mission and the caregivers it serves.
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Atty. Ismael Fisco
General Counsel
Guides legal, governance, contracts, intellectual property, and privacy and data-protection matters as HoldaCARE and its parent company, HOLDA, grow.
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Rovin Carandang
Social Media Manager
Builds and engages the HoldaCARE community across social channels, supports caregiver growth, and keeps our voice warm and consistent.
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Alecx Dania
Beta Support & Admin Coordinator
Coordinates beta testers and feedback and supports the team — so caregivers have a smooth, welcoming experience from their very first day.
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Chief Marketing Officer
Open role
We're looking for the right person to lead brand, marketing, and caregiver growth — and help more caregivers discover that someone built something for them.
Get in touch →"Caring for the people who care for others."
The single line that is the company.
A HOLDA company
One mission, shared across the whole team.
HoldaCARE is the first wellness platform being developed under HOLDA, a mission-driven company focused on supporting the people who care for others. Each role reflects both the responsibilities defined today and the natural way they'll grow as we move from beta toward launch.