Built thoughtfully, with caregivers — not rushed to market.
The goal is not to launch quickly. It's to launch something that genuinely supports caregivers. Here's the path from foundation to full public launch.
A working app that solves the core problem — nothing more, nothing less.
- Minimum
- Only the essential features — focused and deliberate.
- Viable
- Good enough to be genuinely useful and solve the core problem.
- Product
- A real, working app that real caregivers can use.
From foundation to launch.
These are current target milestones and may be refined as development, testing, and caregiver feedback evolve.
June 2026 We are here
Foundation & Planning
The founding team is established, contracts are progressing, and the project foundation is in place for development to begin.
July 2026
MVP Development Begins
MVP scope is defined, the team is aligned, technical architecture is finalized, and development is underway.
August 2026
Core Feature Development
Primary MVP features are built and tested internally, and the beta testing environment is prepared.
September 2026
Indiana Beta Testing Launch
Beta testing begins with Indiana caregivers. Real feedback starts shaping the product, and early awareness begins to build.
October 2026
Review & Refinement
We analyze beta feedback, resolve issues, refine the experience, and prepare for nationwide testing.
November 2026
Nationwide Beta Testing
Beta expands across the United States, validating the product and confirming readiness for launch.
December 2026
Launch Readiness
Final fixes, onboarding, and support materials are completed. The platform is stable and the team is ready.
January 2027 Soft launch
Soft Launch
HoldaCARE opens to an initial public audience, gathering testimonials, real-world insight, and early stories.
February – March 2027
Optimization & Growth
We act on soft-launch feedback, strengthen partnerships, and prepare for the full public launch.
April 2027 Full launch
Full Public Launch
The nationwide public launch of HoldaCARE — and the foundation for long-term growth.
Our guiding principles for the road ahead.
Build thoughtfully
Listen carefully
Improve continuously
Validate with caregivers before scaling
Stay focused on the caregiver experience
Progress over perfection
The goal is not to launch quickly. The goal is to launch a solution that genuinely supports caregivers.